Hey you,
it’s me Tanner.

I turn commercial complexity
into customer simplicity.

Connect on LinkedIn

Tanner Huysman, e-commerce strategist

01 The journey

I know where
journeys hesitate.

IntentWhy are they here?
OfferWhy this, now?
PriceDoes the value feel clear?
LoyaltyWhy come back?
LifecycleWhat should happen next?
ConversionIs the next step obvious?

02 My operating range

Commerce
Strategy

Shape the journey around real customer intent.

Revenue
Mechanics

Connect price, offer, and ancillary value.

Lifecycle &
Loyalty

Turn recognition into reasons to return.

AI-Native
Growth

Scale decisions without losing judgment.

03 My point of view

Customers don’t
experience channels.
They experience
momentum — or friction.

01The best experience hides the complexity that created it.
02Personalization without judgment is just specific spam.
03AI should sharpen the offer, not complicate the journey.

04 The next step

One clear
next step.

First Class ThinkingLinkedIn Access

RouteComplexity → Clarity

PassengerTanner Huysman

StatusReadyLet’s talk